P3 Target Audiance and Potential Market Position (Based on Existing Products)

Target Audience and Potential Market Position Based on Existing/ Similar Products

I have looked at some products on the market that are similar to my short film idea "Look To The Future". This should hopefully give me and idea of how well my short film could potentially do if it was given the same publicity as some of the short films I have looked at here.

TITANIC

The first film that I have decided to look at is one of the most famous films of all time; Titanic. I chose to study this film because it's in the same genre as my short film idea and it has a similar story line with the couple being in love but then something happens and one of the dies. 

(BASED ON IMDbPro)

As you can see Titanic had a much bigger budget then the film that I would be making which means that it is more likely to do well in the film charts but in terms of the films genre, it is in the top 500 films along with many other romantic tragedy films, which suggests that people enjoy watching this type of film and therefore it should do quite well. 

Titanic was distributed through cinema's and is now available on DVD, on websites like Netflix and Amazon Prime and it has been shown on TV many times. 
   

HOTEL CHEVALIER

Hotel Chevalier is a romantic short film from 2007. There isn't much information available about how much money was spent on making the film however when watching it you can see that it has been made professionally and has probably had a lot of money spent on it. 

The reason I have used this one as an example is because according to IMDb it is the most popular short film of all time and it is also a drama with a bit of romance in it. That's why I think my short film has the potential to do well.
Hotel Chevalier was uploaded onto YouTube and is available on DVD.

MY SHORT FILM'S POTENTIAL

Based on this research I think that my short film does have the potential to do well. My research on the Titanic suggest that people like Romantic Tragedy and they like the storyline and the Hotel Chevalier research has shown that uploading a film to YouTube is a good way to distribute if I want it to do well. However I don't have the funding/ budget available that these films had to produce/ market their films. Because of this my film will not do anywhere near as well but I do think it has the potential to do well in it own league.

   I would like to hope that if I started out by putting my short film on YouTube, there is the chance that a director might find it and decide to create it as a 30 minuet TV show.